Keeping pace with the
3 types of keyword match settings in Google AdWordsKeywords are the backbone of an undefeated PPC campaign. If you would advertise for a candle and rather you end up paying to advertise to an audience trying to shop for a shirt, will this make any sense?Keywords are...read more
4 Important Steps for Creating a MAP (Marketing Analysis Process) We all want to come up with that big idea, actionable insight that will give our company competitive advantage and earn us glory. But coming up with such an idea or insight is difficult. To make things...read more
Personalised Marketing For Enhancing User Experience Content has been ever-present but marketing has been about interruption in recent times. They interrupt you while you’re watching a TV or reading a magazine – and the bane of a good mood, those irrelevant company...read more
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