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3 types of keyword match settings in Google Adwords

3 types of keyword match settings in Google AdWordsKeywords are the backbone of an undefeated PPC campaign. If you would advertise for a candle and rather you end up paying to advertise to an audience trying to shop for a shirt, will this make any sense?Keywords are...

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Personalised Marketing For Enhancing User Experience

Personalised Marketing For Enhancing User Experience Content has been ever-present but marketing has been about interruption in recent times. They interrupt you while you’re watching a TV or reading a magazine – and the bane of a good mood, those irrelevant company...

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Impact of Digital on Marketing and How the Geeks Took Over

Impact of Digital on Marketing and How the Geeks Took Over Going back twenty years from now we can divide the age of internet into four digital epochs. Since the purchase of the first banner ad by AT&T on hotwire.com, up until now: the age of unicorns. Unicorn is...

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Red Bull: The Poster Child of Content Marketing

Red Bull: The Poster Child of Content Marketing 80 mg of caffeine, 100 mg of taurine, 600 mg of glucuronolactone – ah well that’s the content in a Red Bull drink. First drink was sold in 1987 Austria. After 30 years, 169 countries and more than 60 billion cans, the...

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Content Marketing: You Learn From The Best

Content Marketing: You Learn From The Best Content has been ever-present but marketing has been about interruption in recent times. They interrupt you while you’re watching a TV or reading a magazine – and the bane of a good mood, those irrelevant company calls. At...

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