NextHub
Don’t Kill Your Marketing: Learn Market Sophistication
Don't Kill Your Marketing: Learn Market SophisticationMarket sophistication is sort of a barometer for figuring out how many marketing messages, tactics and strategies a market has already been exposed to. Every single market has a different level of market...
How to Test Your Ecommerce Idea Before Investing?
How to Test Your Ecommerce Idea Before Investing in it? Do you have dozens of ecommerce ideas, but you’re not sure which one will be profitable? You have done a lot of research on these ideas, maybe even launched a few stores – all in vain? Well, majority of ecommerce...
How to do Digital Advertising Profitably?
How to do Digital Advertising Profitably? Whether your business model is online or offline, direct to consumer or business to business, profit-based or revenue-based, in this day and age you can do advertising profitably. How? — With 3rd grade math and right message....
What is the Goal of Your Ad Copy? To Get it Clicked
What is the Goal of Your Ad Copy? To Get it Clicked The goal of your ad copy is to pre-frame, pre-qualify and pre-sell your ideal customers to click on the ad itself. The goal shouldn’t be to sell - hopefully, you already have your marketing/sales funnel in place...
3 types of keyword match settings in Google Adwords
3 types of keyword match settings in Google AdWordsKeywords are the backbone of an undefeated PPC campaign. If you would advertise for a candle and rather you end up paying to advertise to an audience trying to shop for a shirt, will this make any sense?Keywords are...
4 Important Steps for Creating a MAP (Marketing Analysis Process)
4 Important Steps for Creating a MAP (Marketing Analysis Process) We all want to come up with that big idea, actionable insight that will give our company competitive advantage and earn us glory. But coming up with such an idea or insight is difficult. To make things...
Personalised Marketing For Enhancing User Experience
Personalised Marketing For Enhancing User Experience Content has been ever-present but marketing has been about interruption in recent times. They interrupt you while you’re watching a TV or reading a magazine – and the bane of a good mood, those irrelevant company...
Impact of Digital on Marketing
Impact of Digital on Marketing and How the Geeks Took Over Going back twenty years from now we can divide the age of internet into four digital epochs. Since the purchase of the first banner ad by AT&T on hotwire.com, up until now: the age of unicorns. Unicorn is...
Red Bull: The Poster Child of Content Marketing
Red Bull: The Poster Child of Content Marketing 80 mg of caffeine, 100 mg of taurine, 600 mg of glucuronolactone – ah well that’s the content in a Red Bull drink. First drink was sold in 1987 Austria. After 30 years, 169 countries and more than 60 billion cans, the...